Building the Expected Personalized Trial Experience

Part 1: Turn Real-World Data Insights Into a Personalized Trial Journey for Every Patient

Event Overview:

A renewed interest in clinical research has encouraged the pharma industry to look to strategies that drive trial awareness and participation. First, we must begin to understand the motivations that drive engagement and recruitment of study participants towards trial enrollment. Then, using those motivations to shape intentional patient engagement strategies, the trial transforms from the generic one-size-fits-all experience into an agile adaptable individual patient journey that reflect the community of the patients impacted by illness.

During this webinar, IQVIA experts highlight the services and technologies needed to engage the community of patients without compromise, with greater patient empathy, increased site support, and a more personalized trial experience.

Three Key Take-aways:

1. How do we bridge the gap from willingness to participate to enrollment
2. Understanding the role of patient voice in clinical trials and how those insights influence patient-centered design
3. Learn about the latest in people, processes, solutions, and technology that deliver flexible patient and site strategies across therapeutic areas globally

Part 2: Optimizing Patient Expectations in Clinical Trials: A “From the Field” Webinar

Event Overview:

The patient-centric revolution in clinical trials is here. Decentralized models, treatments that reflect the community of the patients impacted, and the need to further incorporate the patient voice have inspired new thinking in study design and delivery.

Join our panel of experts as they share case studies on how IQVIA has partnered with sponsors and sites to tackle recruitment and retention, leveraging innovative approaches that bring the patient voice to the trial, reduce the burden on sites and patients, and increase representative participation by expanding traditional site boundaries to deliver a more personalized trial experience.

Three Key Take-aways:

1. Learn the best ways to activate patient voice in clinical trials
2. Understand the advantages of an agile multi-pronged approach to outreach that eliminates participation barriers
3. Leverage data and technology throughout the clinical trial and apply the analytics to optimize your outcomes

Featured Speakers

Shana Hull

Director, Patient Recruitment Strategy

IQVIA

Jennifer Crowley

Associate Director, Patient Centric Solutions

IQVIA

Gail Long

Director, Head of Marketing Patient Recruitment and Enablement

IQVIA

Ann Dokus

Senior Director, Head of Technology, Global Patient & Site Services

IQVIA

Cassidy Waggonner

Sr. Site Enablement Solutions Lead

IQVIA

Shana Hull, Director, Patient Recruitment Strategy at IQVIA
As Director of Patient Recruitment at IQVIA, Shana Hull is responsible for developing global patient recruitment, engagement, and retention strategies for pharmaceutical sponsors’ phase I-IV clinical trials. This includes understanding potential barriers and motivators for sites and patients, and recommending solutions, technologies, and tactics in support of our sponsor’s goals. Shana has more than 15 years’ experience working in human and animal health industries with seven years of experience at IQVIA.

Jennifer Crowley, Associate Director, Patient Centric Solutions at IQVIA.
As a seasoned healthcare and technology marketer, Jennifer Crowley’s role at IQVIA is to ensure that patient-facing applications are effective for engagement over the course of disparate trial journeys. On top of her 20 years working in high tech, Jennifer is a rare disease mom with firsthand experience as a caregiver and clinical research advocate.

Gail Long, Director, Head of Marketing Patient Recruitment and Enablement at IQVIA.
As Head of Marketing for Patient Recruitment and Enablement at IQVIA, Gail Long is responsible for connecting potential patients to clinical trials. Her team identifies potential patients through precision targeting and utilizes a wide range of outreach channels to reach these potential patients. Gail has over 9 years of experience in patient recruitment and over 30 years of marketing experience.

Ann Dokus is an experienced technology innovator with a long history in the biopharmaceuticals industry with big pharma (Pfizer) and boutique technology firms. Ann is a strong information technology professional skilled in Business Planning, Operations Management, Clinical Research, IT Strategy, and Biotechnology. She is passionate about patient centricity, user experience, Health IT and transforming clinical trials.

With over 8 years of experience in clinical research, Cassidy is passionate about delivering solutions to bring clinical trials and public health education directly to patients and empowering sites to optimize recruitment campaigns on-site to meet their goals, with innovative technology utilization and tailored site support. Her demonstrated history of working in diverse CRO, hospital, and clinic-based research programs brings a unique perspective to IQVIA’s Site Enablement Solutions team, fostering strong site and sponsor relationships, while driving high engagement with site services to deliver quality results.

For any technical questions please contact Jordan Ramesh: jramesh@mjhlifesciences.com

Register Now (* indicates required field)

Summary

Register Now
(* indicates required field)