BBK Worldwide, a clinical trial marketing firm, announced My Research Mate, a live streaming video app platform  developed to educate consumers about treatment options and available clinical research studies, and the importance of clinical research more broadly. The app is intended to offer an enhanced experience through live video interactions with researchers, thought leaders, advocacy groups  and even other patients and caregivers. BBK developed the app based on the fact that consumers increasingly prefer video over other forms of communication. It’s estimated that video will account for 74% of all internet traffic and 33% of tablet owners watch more than an hour of video on their device each day.

Read the full release here.