In today's ACT Brief, we examine practical guidance for clinical operations teams beginning AI adoption, how hierarchical endpoints better reflect treatment benefit, and why early-stage program failures signal smarter pipeline management.
|Articles|January 28, 2014
BBK's Patient Recruitment Playlist
BBK Worldwide is suggesting that companies consider global streaming radio as a way to reach potential clinical trial participants.
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BBK Worldwide is suggesting that companies consider global streaming radio as a way to reach potential clinical trial participants. The patient recruitment company cited that 60% of streaming radio listeners keep their internet browser up while streaming, and 45% of the population listens to global streaming radio. BBK says with the open browser, companies could potentially engage the audience with banners or videos, and that the actualradio spots could be targeted to those streaming channels.
You can check out their playlist and get more information on their
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Hierarchical composite endpoints analyzed through pairwise comparisons more accurately reflect multifaceted treatment benefit than time-to-first-event composites, but transparent outcome prioritization, patient involvement in ranking, and reporting of Net Treatment Benefit remain underutilized despite their importance to interpretation.
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