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BBK Worldwide has launched shop.BBKWorldwide.com, an online resource where clinical research professionals can go to learn about, and purchase, a full range of patient recruitment products and services. The website not only redefines the purchasing process by fostering more timely and informed decisions, but it redefines the audience of purchasers to include those looking for quick, stand-alone solutions.
"In an industry driven by the pressure to reduce time-to-market, traditional strategies have focused on accelerating the enrollment of patients," comments Bonnie A. Brescia, founding principal, BBK Worldwide. "We're looking to influence timelines even sooner – during the purchasing phase, when valuable time can be lost identifying and learning about the latest solutions. With shop.BBKWorldwide.com, customers can now get a jumpstart assessing products and services, allowing for quicker and more informed decisions."
"With more complex clinical trials comes the demand for more advanced tools," comments Joan F. Bachenheimer, founding principal and CEO, BBK Worldwide. "BBK has a strong commitment to not only provide innovative and cost-effective solutions, but to provide them in a way that educates and advances the industry at-large."
shop.BBKWorldwide.com redefines the typical consumer. Clinical trial sponsors who previously may not have considered purchasing patient recruitment services now have an affordable and scalable way to do so. In addition to time-tested full-service solutions, the site features a range of recent innovations that include:
Ready. Set. Go. Card(SM) – a quick and convenient way to provide global study reimbursements.
Clinical Study Notifier(SM) – a notification service that alerts patients to clinical trials.
eBinder: Study iPads® – a communication platform that makes it easy to manage documents, data, and study personnel across multiple sites, clinical teams, and continents.
"shop.BBKWorldwide.com represents a major shift in how clinical research professionals can learn about and purchase products and services. In addition, the website provides a significant benefit to sponsors' in-house specialists who are responsible for understanding and managing recruitment resources," comments Bachenheimer. "It's a game-changer. Within two to three years, the industry should demand this to be the norm."
shop.BBKWorldwide.com will be launched at the 48th Annual Meeting of the Drug Information Association, 24–28 June, 2012, in Philadelphia.