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Consumers and drug and device manufacturers are changing practices and shifting attitudes toward the Food and Drug Administration (FDA). Increased pressures for speedy access to breakthrough drugs and medical devices, and a focus on value in addition to medical benefit, are driving these changes.
A new report from PwC’s Health Research Institute (HRI) based on findings from surveys of consumers and senior industry leaders in the drug and medical device sector has uncovered changing practices and shifting attitudes toward the Food and Drug Administration (FDA). In its report, “The FDA and industry: A recipe for collaborating in the New Health Economy,” 43% of survey respondents said they are willing to have their products judged based on both clinical and economic value, compared to just 14% in 2010.
Read the full release here.
Additional key findings of the report include: