Webinar Date/Time: Thu, Jul 20, 2023 11:00am EDT | 4pm BST | 5pm CEST
Connecting with all audiences via targeted content and messaging can be a challenge in the global clinical trial landscape. Learn how to obtain and apply patient insights, optimize readability, and use inclusive language within trial and medical communications to help propel engagement strategies to success
Understanding the person behind the patient is critical for all medical communicators. Writing for different audiences in the clinical trial landscape—whilst also ensuring readability and that messaging is inclusive and respectful—can be a minefield for even the most experienced wordsmith. Add in patient co-authors on publications and a patient expert review of plain language summaries and the audience widens exponentially.
In this webinar, experts provide an overview of how to craft inclusive content, gather and apply patient insights, and include real-experience voices from patients, caregivers, and communities in communications and materials. This strategy forms the cornerstone for success in inclusive patient communications.
Key Learning Objectives:
Who Should Attend:
Global professionals at pharmaceutical, biotech, CRO, and medical communication companies who are responsible for and/or have an interest in patient-focused engagement strategies and communications as part of clinical trial awareness, engagement, and education, including:
Patient Communications, Parexel International
Sarah Yelling joined Parexel in April of 2002 and is currently an Account Director within the Patient Communications team. She has almost 30 years of editorial, publishing, and medical communications industry experience, and a solid background in content development, project and people management, and developing strategic new business opportunities. Sarah is passionate about reaching as many audiences as possible with global clinical trial materials, focusing on closing the loop on the patient experience with easily accessible plain language summaries and publications.
Principal Content Lead, Patient Communications,
Throughout his 25-year career, Dave Gallienne has been committed to delivering high-quality work that drives results. This is particularly evident in his passion for inclusivity and patient centricity. Through listening to the patient voice and understanding the experiences of all stakeholders, he creates outputs that click with the client, resonate with the reader, and inspire action. Dave started work at Parexel as a freelance specialist over 9 years ago, which led to a full-time position shortly after. He is currently Principal Content Lead in the Patient Communications team. Prior to this, he worked in different industry sectors as a copywriter, crafting impactful content across multiple media channels for print, online, social, or video.
Stacy Hurt is Parexel’s first Patient Ambassador and brings a deeply personal perspective to her remit. Her younger son has a chromosome disorder so rare that it is one of only three known cases in the world. Stacy says that her role as caregiver is the most rewarding full-time job that she never asked for. In addition, Stacy is also a stage IV cancer survivor, defying odds with undeniable resolve under the most challenging care protocols. As Patient Ambassador, Stacy functions as an internal subject matter expert to advocate on behalf of all patients and families as fiercely and passionately as she does her own.