
- Applied Clinical Trials-05-01-2024
- Volume 33
- Issue 5
A Fun and Insightful Exploration of Behavioral Science
Sharing an entertaining dive into the origins, milestones, and future of behavioral economics—where lessons can be applied to clinical practice.
This installment of my column is a little different than
The brilliant minds behind the Behavioral Grooves podcast (Tim Houlihan and Kurt Nelson) and the Opinion Science podcast(Andy Luttrell) have recently launched a true history, limited podcast series titled
Originally conceived and initially developed in 2020, the wonderfully produced series is more than three years in the making.
It includes first-hand accounts from the psychologist and economist who discovered many of the most critical “anomalies” in how we think, choose, and behave.
Without hyperbole, They Thought We Were Ridiculous is one of the best explorations of behavioral science I have ever heard, so I reached out to the hosts to learn more about the project, its origins, and its highlights.
Why are you each so passionate about behavioral science?
Houlihan: I want to live a happy and productive life, so I ask myself, “How can I make the most of my conscious decisions?” And knowing that most of life is guided by the unconscious, I try to set up the unconscious side of my decision-making and behavior to lead me to my goal of living a happier and more productive life—life in the groove.
Nelson: It fundamentally helps us understand why we do what we do. This has always been my draw to psychology and behavioral economics. Not only being able to understand our behavior better, but to predict it, and ultimately, to be able to shape it. For me, the topic is just one that is fascinating and often counter-intuitive, which makes it even more fascinating.
Can you share some details about the work that went into the series?
Houlihan/Nelson: We thought at first it would be a six-to-nine-month endeavor—depending on who we got to interview. Obviously that did not happen (#PlanningFallacy). We started interviews in 2021 and they continued all the way up to 2023. Overall, we completed 20 interviews with countless other preplanning calls and emails—likely one-to-three hours of prep work for each. We estimate another 100 hours of script writing and recording, and well more than 50 hours of production work. The work was divided between the three of us—with Andy taking much of the heavy lifting for the writing and production. All-in-all we likely spent nearly 200 hours in this labor of love.
Favorite interview?
Nelson:
Favorite quotes?
Houlihan/Nelson:
- Richard Thaler: “My greatest discovery was finding Kahneman & Tversky.”
- Sendhil Mullainathan: “I mean, isn’t all economics behavioral economics?”
- Linda Babcock: “It’s criminal not to use this data!”
Favorite study?
Houlihan: The
Nelson: I don’t know if I can point to a single favorite study. I think all of the original work on choice architecture demonstrated the importance of behavioral economics, which is cool.
Candidly, I binged the entire five-part series of They Thought We Were Ridiculous in one day and I cannot overstate how enjoyable and insightful I found it to be. Give it a listen—I guarantee you will find lessons that you can immediately apply to your work and life.
Brian S. McGowan, PhD, FACEHP, is Chief Learning Officer and Co-Founder at ArcheMedX, Inc.
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