Brian S. McGowan, PhD, FACEhp, is the chief learning officer and co-founder at ArcheMedX, Inc.
Why Mindset Matters in Clinical Research
Recommending two enlightening books to introduce the science of thinking, learning, and doing for clinical research professionals.
Can We Predict Trial Success? From ‘Feasibility’ to Predictive ‘Readiness’
What learning science has taught us about the drivers and predictors of change—and applying those to clinical research practice.
Optimism’s Hidden Costs: How the ‘Planning Fallacy’ Undermines Trial Success
Overcoming this bias—which affects everything from trial design to data collection—is a critical obligation of clinical research stakeholders.
Prioritizing People: Why ‘I-Frame’ Interventions are Key to Trial Success
By embracing this leadership approach, clinical research stakeholders can prioritize more effective staff training and readiness.
Rethinking Training: The Benefits of Embracing ‘Desirable Difficulties’
Four strategies for implementing this approach in clinical trial staff and site training.
Understanding Heuristics and Biases in Clinical Trial Decision-Making
Highlighting the inherent risks associated with subtle biases in clinical research practice, as well as the most proven strategy for mitigating each risk.
A Fun and Insightful Exploration of Behavioral Science
Sharing an entertaining dive into the origins, milestones, and future of behavioral economics—where lessons can be applied to clinical practice.
Battling ‘Sludge’ in Clinical Trials: A Call to Action
The concept of sludge provides an invaluable lens for clinical research professionals in identifying and mitigating unnecessary friction and bottlenecks.
Beyond the Iron Triangle: Behavioral Science Strategies
Leveraging an essential, new set of behaviorally informed best practices to break free from the constraints of the Iron Triangle of Clinical Trial Complexity.
15 ‘Shades’ of Change in Clinical Trial Start-Up and Execution
Embracing behavioral changes can lead clinical operations professionals toward driving meaningful outcomes.
How ‘Slow Thinking’ Enables Clinical Research Teams to Work Faster
How can we combat the sense of urgency our professional lives bring?
Changing Behavior: Knowing Doesn’t Equal Doing
Applying elements from the Fogg Behavioral Model to ease trial complexity.
Overcoming Complexity-Change-Challenge
Use the five stages of change model to solve this common paradigm in clinical trials.
A Singular Root Cause Undermines Clinical Trial Success: Leveraging Best Practice from 50 Years of Applied Research
Researchers face various challenges that cause their clinical trials to fail to meet enrollment timelines, among other issues.