New Ways to Recruit Trial Subjects

Author(s)Faiz Kermani, Ph.D, Pietro Bonacossa

To minimize time to market, sponsors must explore new subject recruitment techniques.

Clinical trials are a vital step toward bringing new drugs to market. U.S.-based clinical trial activities increased by 6% in 2001, the largest rise since 1990.¹ But although pharmaceutical companies pay close attention to the science when designing their clinical trials, few consider how they will get enough subjects to participate. As a result, most trials are plagued by delays that can cost pharmaceutical companies millions of missed sales. Delays in getting a drug to market are estimated to cost companies around $1 million a day.²

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