
Allume from Quintiles Helps Biopharma Navigate Market Entry
RESEARCH TRIANGLE PARK, NC – July 10, 2012 –
“Biopharma companies are looking for new ways to optimize product value, expedite market access, mitigate commercialization risk, yet retain asset value, while reaching patients across diverse geographic regions,” said Dean Summerfield, Vice President, Consulting, Quintiles. “To maximize value, they need to start planning product launch early in the drug development process, especially when preparing to enter new geographic markets. Through Allume™ Quintiles provides the strategic thinking, local market knowledge, deep therapeutic insight and market access approaches to help our customers map and navigate a pathway to commercial success.”
A unique combination of
“Allume™ coordinates decision making around the late phases of development as well as the launch of an asset,” said Dr. Michael Ackermann, Senior Vice President, Global Commercial Solutions at Quintiles. “It is a well-structured and interactive way of accessing the expertise customers need without surrendering strategic control of their asset.”
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