BBK Worldwide Extends mHealth with Mobile Streaming Video App
BBK Worldwide, a clinical trial marketing firm, announced My Research Mate, a live streaming video app platform developed to educate consumers about treatment options and available clinical research studies.
BBK Worldwide, a clinical trial marketing firm, announced My Research Mate, a live streaming video app platform developed to educate consumers about treatment options and available clinical research studies, and the importance of clinical research more broadly. The app is intended to offer an enhanced experience through live video interactions with researchers, thought leaders, advocacy groups and even other patients and caregivers. BBK developed the app based on the fact that consumers increasingly prefer video over other forms of communication. It’s estimated that video will account for 74% of all internet traffic and 33% of tablet owners watch more than an hour of video on their device each day.
Including Women of Childbearing Age in Clinical Research
March 26th 2024In recognition of International Women's Month, we're featuring this recent talk between Associate Editor Miranda Schmalfuhs and Marie Teil, Global Head of UCB’s Women of Childbearing Age Program. They speak about the specific challenges women with chronic illnesses face when accessing appropriate treatment and participating in clinical trials, UCB's Women of Childbearing Age Program and it’s most successful strategies, and much more.
Improving Engagement While Maintaining Data Integrity & Validity
March 19th 2024In recognition of Women's Health Month, we're featuring this recent talk between Associate Editor Miranda Schmalfuhs and uMotif's Chief Product Officer, Julia Lakeland, discuss new technologies improving patient engagement and reducing the emotional and logistical burdens of participation, ethical considerations that should be addressed when implementing those technologies, while ensuring patient privacy, and much more.
