|Articles|June 19, 2017

BBK Worldwide “Site Voice” Research Results

BBK Worldwide used Site Voice research to conduct a data analysis across a spectrum of trials. The results confirm that alleviating site staff of many of the mechanical aspects of clinical trial patient management allows more time for personal patient care. The results show that patient-centric services have a positive effect on site staff satisfaction ratings and boost favorable opininos of clinical trial sponsors.

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The clinical research industry talks about patient-centeredness constantly but embeds it too late, too narrowly, and without clear ownership, and the cost shows up in enrollment failures, protocol deviations, and outcomes that don't reflect what patients actually care about.