BBK Worldwide is suggesting that companies consider global streaming radio as a way to reach potential clinical trial participants.
BBK Worldwide is suggesting that companies consider global streaming radio as a way to reach potential clinical trial participants. The patient recruitment company cited that 60% of streaming radio listeners keep their internet browser up while streaming, and 45% of the population listens to global streaming radio. BBK says with the open browser, companies could potentially engage the audience with banners or videos, and that the actualradio spots could be targeted to those streaming channels.
You can check out their playlist and get more information on their website.
Unlock Commercial Growth through Data-Driven Patient and HCP Insights
May 2nd 2025Leveraging data-driven patient and healthcare provider (HCP) insights, including social drivers of health (SDOH), is essential for life sciences companies to continuously improve patient engagement and commercial success. Mark Rodgers, AVP of Commercial Analytics at Inovalon, discusses how identifying treatment milestones, assessing HCP performance, and segmenting patient populations using SDOH data can drive targeted strategies that improve healthcare outcomes and market access
Improving Relationships and Diversifying the Site Selection Process
April 17th 2025In this episode of the Applied Clinical Trials Podcast, Liz Beatty, co-founder and chief strategy officer, Inato, discusses a number of topics around site engagement including community-based sites, the role of technology in improving site/sponsor relationships, how increased operational costs are impacting the industry, and more.
FDA Approves Nipocalimab for the Treatment of Generalized Myasthenia Gravis
April 30th 2025Approval is based on results from the pivotal Vivacity-MG3 trial in which IMAAVY (nipocalimab-aahu) demonstrated superior disease control throughout 24 weeks when compared to placebo plus standard of care.