Every Potential Patient Is Precious
On Monday, Peter DiBiaso, MHA, director of clinical trial recruitment services for Pfizer, chaired the session: "Championing the Patient Perspective in Clinical Study Recruitment and Retention: The Role of Sponsor, CRO, and Vendor in Successful Strategy Development."
On Monday, Peter DiBiaso, MHA, director of clinical trial recruitment services for Pfizer, chaired the session: "Championing the Patient Perspective in Clinical Study Recruitment and Retention: The Role of Sponsor, CRO, and Vendor in Successful Strategy Development."
Joining Peter in the discussion were David Davenport-Firth, director of creativity and behavioral medicine at Ogilvy Health and Janet Jones, PhD, director of global patient access and retention for Kendle.
All three speakers stressed how important it is to understand the perspective of a potential trial participant and the value that is gained when one steps in the shoes of patients, who, as Peter DiBiaso pointed out, "are our parents, our brothers and sisters, and children."
Suggestions discussed during the session for overcoming the obstacles that plague recruitment and retention include: early internal planning, looking at the protocol from the target's perspective, focusing on potential participants' family and friends, using the right tools to connect with patients.
Unifying Industry to Better Understand GCP Guidance
May 7th 2025In this episode of the Applied Clinical Trials Podcast, David Nickerson, head of clinical quality management at EMD Serono; and Arlene Lee, director of product management, data quality & risk management solutions at Medidata, discuss the newest ICH E6(R3) GCP guidelines as well as how TransCelerate and ACRO have partnered to help stakeholders better acclimate to these guidelines.
First Patient Dosed in Phase III Trial of Enhertu as First-Line Treatment for Endometrial Cancer
June 10th 2025In combination with rilvegostomig or Keytruda, Enhertu will be evaluated versus chemotherapy in the DESTINY-Endometrial01 study for the treatment of patients with HER2-expressing, mismatch repair proficient primary advanced or recurrent endometrial cancer.
