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Evidera, a business unit of Pharmaceutical Product Development, LLC (PPD) and a provider of evidence-based solutions demonstrating the real-world effectiveness, safety and value of health care products, has entered into an agreement to acquire Medimix International, a global technology company providing real-world evidence (RWE) insights and information to the pharmaceutical, diagnostic and medical device industries. The acquisition will enable Evidera to offer its customers technology solutions, real-world data, and access to health care providers.
Medimix solutions help clients gain insight into the real-world performance and outcomes associated with new treatments. Medimix scans, extracts and synthesizes big data and evidence-based information using a proprietary cloud-based visualization and analytics interface. To generate insights, Medimix uses panels of health care providers globally, totaling 2.2 million clinicians, with a focus on hematology and oncology.
“The addition of Medimix will expand our ability to help our clients plan for and generate the evidence needed to optimize the market access and commercial potential of their products,” said Karen Kaucic, M.D., president of Evidera. “We look forward to leveraging the capabilities and resources of Medimix to develop novel approaches to access and maximize the utility of real-world data.”
Medimix’s primary solution, LiveTracker, is a cloud-based platform that provides real-time monitoring of clients’ particular therapeutic markets and drugs via key performance indicators and real-world data. It has the ability to provide robust and comparable real-world evidence in more than 60 countries, including information on market structure, drug awareness and level of adoption, patient profiles, and treatment sequencing and outcomes. Evidera will leverage the platform and the data it generates to power more efficient and effective real-world research that addresses burden of illness, resource utilization, safety, patient outcomes and other endpoints.
“For more than 25 years, Medimix has offered specialized global business insights and marketing services to the pharmaceutical, diagnostic and medical device industries,” said Henry Gazay, CEO of Medimix. “By joining forces with Evidera, we will better support our existing clients with extended resources and geographic footprint. Our ambition is to bridge the gap between real-world data used for research and commercial purposes, and to offer a wide range of new solutions to the pharmaceutical industry.”
For more information, visit www.evidera.com