Praxis recently provided recruitment services to a pharmaceutical company for a study to test a medication for a women’s health indication. This was the third successful brand extension for their client. In this latest campaign execution, specific social media tactics were included to help drive the 1365% ROI the sponsor realized. This latest recruitment program over-delivered on patients by 73% for two thirds the planned recruitment investment.
According to David Fox, President and CEO of Praxis “As we continue to support and partner with this sponsor each step builds upon the previous. Our initial brand building efforts and up-front planning pay dividends with heightened awareness among our patient population. All of this adds up to saved money and time for the sponsor."
The study was centrally managed and patient recruitment results were available in real-time, 24/7 using PraxisDirect®, Praxis’ online study management technology. PraxisDirect also played a role in the daily life of the study coordinator by offering key assistance and tracking regarding patient outcomes.
AI in Clinical Trials: A Long, But Promising Road Ahead
May 29th 2024Stephen Pyke, chief clinical data and digital officer, Parexel, discusses how AI can be used in clinical trials to streamline operational processes, the importance of collaboration and data sharing in advancing the use of technology, and more.
Including Women of Childbearing Age in Clinical Research
March 26th 2024In recognition of International Women's Month, we're featuring this recent talk between Associate Editor Miranda Schmalfuhs and Marie Teil, Global Head of UCB’s Women of Childbearing Age Program. They speak about the specific challenges women with chronic illnesses face when accessing appropriate treatment and participating in clinical trials, UCB's Women of Childbearing Age Program and it’s most successful strategies, and much more.