|Articles|June 1, 2002

Applied Clinical Trials

  • Applied Clinical Trials-06-01-2002

Strategies for Placing CRO Offices in Europe

In Europe, U.S. CROs aren?t doing as well as they could. Where they locate their offices could make the difference.


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The clinical research industry talks about patient-centeredness constantly but embeds it too late, too narrowly, and without clear ownership, and the cost shows up in enrollment failures, protocol deviations, and outcomes that don't reflect what patients actually care about.