|Articles|December 5, 2018

What Motivates Patients to Join Clinical Trials

SCORR Marketing, a global health science marketing and communications firm, in partnership with Antidote Technologies, a digital health company, has released an in-depth research report, The Patient Perspective on Clinical Trials, which presents the findings from surveys conducted with patients about the motivations that lead them to participate in clinical trials.

Read the full release here.


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The clinical research industry talks about patient-centeredness constantly but embeds it too late, too narrowly, and without clear ownership, and the cost shows up in enrollment failures, protocol deviations, and outcomes that don't reflect what patients actually care about.