Martin Gouldstone

Articles by Martin Gouldstone

Value-Based Planning & Drug Development Productivity

ByFrederic L. Sax, MD,Sarah Athey,Martin Gouldstone,Marla Curran, DrPH,Christoph Schnorr, MD

April 1st 2016

How to integrate evidence-based planning and real-world evidence to boost clinical trial productivity.

How Integrated Value-Based Planning can Lead to a Leap in Development Productivity

ByFrederic L. Sax, MD,Sarah Athey,Martin Gouldstone,Marla Curran, DrPH,Christoph Schnorr, MD

November 6th 2015

Integrating evidence-based planning and real-world evidence has the potential to reap big gains for development productivity. Achieving this through a "Three-Pillar" approach emphasizing knowledge sharing, evidence needs, and scenario risk-building is proposed.