Clinical Trial Motivators


WCG publishes report providing assessment of motivators across all clinical research stakeholders, including patients, sites and sponsors.

WCG has released its 2023 Avoca State of the Industry Report. The report provides insights into what steps can be taken to encourage potential volunteers to participate in clinical trials, particularly among underrepresented groups.

The survey, conducted between December 2022 and March 2023, recruited respondents from stakeholders across the clinical trial continuum – sponsors, providers, site staff, and patients – to identify opportunities to improve both the participant and site experience. Findings demonstrate the ability to develop a clinical trial experience that is more "personal" will increase motivation to participate.

"For more than 20 years, Avoca has surveyed industry stakeholders to gain an understanding of key trends affecting outsourced clinical development," explains Christine Albano, general manager, WCG Benchmarking & Analytics. "This latest research included a broadened outreach to collect more diverse perspectives, focusing on the imperative of patient centricity and the need for expanding clinical trial participation."

The full 2023 Avoca State of the Industry Report can be accessed for free, after providing an email, on Avoca's website.

Reference: WCG Publishes Report Providing Assessment of Motivators Across All Clinical Research Stakeholders, PRINCETON, N.J., July 12, 2023, PRNewswire.

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