“It's about bringing stakeholders and technology companies together to facilitate cleaning and standardization at scale, creating the infrastructure that allows regulators to connect and sponsors to learn, and making it a transparent and learning environment.”
Closing the Dead Time Gap in Clinical Data: Q&A with Raviv Pryluk, PhaseV
In this Q&A, Raviv Pryluk, PhD, CEO and co-founder of PhaseV, discusses the data standardization bottleneck that sits between raw trial data and real-time analysis, what the FDA's continuous monitoring pilot will require to scale beyond large pharma, and why an ecosystem approach is the only path to making real-time trial oversight a practical reality.
The promise of real-time clinical trial monitoring runs headlong into a problem most discussions skip over: the gap between when data is measured and when it is actually clean enough to analyze. Closing that gap requires more than streaming infrastructure—it requires rethinking how data is standardized, validated, and made analysis-ready at speed.
To explore this further, Applied Clinical Trials recently caught up with with Raviv Pryluk, PhD, CEO and co-founder of PhaseV, about what has to happen on the back end before real-time monitoring becomes meaningful, how artificial intelligence (AI) is beginning to compress the standardization bottleneck, and what the industry needs to get right in responding to the FDA's push toward continuous data review.
ACT: What is the "dead time" problem in clinical data, and why does it undermine the promise of real-time trial monitoring?
ACT: Real-time data streaming gets a lot of attention, but what has to happen on the back end in mapping and standardization before that streaming actually becomes useful?
Today, technology—and specifically machine learning and AI—allows us to streamline and accelerate that process for the first time, and this is what opens the door to real-time monitoring at scale. It closes the dead time problem, to the point of potentially eliminating it.
One thing I'm hearing from sponsors following the FDA announcement about the two pilots is: this is all great, but we need to be very careful reviewing data that hasn't been cleaned, integrated, and standardized. There's a risk of surfacing issues simply because the data hasn't been meticulously curated before analysis. So on one hand, we want real-time monitoring to surface issues as they happen. On the other hand, we want to do it in a way that doesn't just surface noise that wasn't cleaned. That's the balance and the challenge—but I do believe the technology many companies are working on, including us, will allow us to bridge that gap and make real-time monitoring the future for all of us.
ACT: The FDA real-time clinical trials pilot involves two large pharma companies. What needs to be true for that model to work for sponsors without that type of scale and infrastructure?
If you think about the LLM revolution, that's exactly the enabler that allows us today to create ADAM, STDM, and TLF tables—table listings and figures—almost at the click of a button. Once you have them, you can start analyzing and asking questions. That's the enabler that will allow this to happen at scale, and not only in a bespoke pilot here and there.
ACT: What should the industry get right in responding to the FDA's May RFI to ensure the framework that emerges is practical and broadly adoptable?
It's about bringing stakeholders and technology companies together to facilitate cleaning and standardization at scale, creating the infrastructure that allows regulators to connect and sponsors to learn, and making it a transparent and learning environment. When things are not perfectly operating, we shouldn't shut it down—we should keep learning and allow that learning to be shared across sponsors and CROs. We really want to avoid the siloed approach, where one company makes it work but the learnings aren't shared. If ten pharma companies are developing drugs for the same target and the same indication, and there are safety events, we want those learnings to be shared. We have the right mechanisms to manage security, compliance, and privacy—it's about building the ecosystems that bring stakeholders together despite those challenges.
ACT: How do you prevent the push toward continuous data review from simply shifting the manual burden rather than eliminating it?
We also have to involve the right technology players. If this is tried only within individual companies, we're going to lack the network effect. There is a massive opportunity for cross learnings, shared learnings, and technology that can grow at scale. Those are the things I would highlight.




