Exhibit Floor Buzz

June 21, 2011

Applied Clinical Trials

With over 500 exhibiting companies and plenty of free food, eReaders, and this year's big giveaway-iPads, attendees of the DIA 47th Annual Meeting had plenty to immerse themselves in on the exhibitor floor. As part of a service to our readers, we walked the floor to try to find this year's most exciting prizes and announcements.

Just to name a few giveaways, there are 49 iPads up for grabs, 22 XBOX 360s, two Nooks, and two Kindles, not to mention teddy bears, autographed books, and a patient recruitment and education board game. While some exhibitors may just want your business card in order for you to enter their sweepstakes, others require you to fill out a survey, watch a demonstration, or even take part in a magic show. And of course, many choose to use the DIA meeting as an opportunity to announce the release of new products and other company news.

GlobalCare Clinical Trials announced its expansion into India and Russia. The company provides selected clinical study visits at convenient locations (subject's home) for Phase I-IV in various therapeutic areas.

Cape Cod Clinical Research, Inc.'s (CCCRI) newly-released TrialDocs is a regulatory tracking program that allows sponsors, investigative sites, and monitor's to view and manage their regulatory files online.

Doctor Evidence is expanding into the clinical trial marketplace with its first ever appearance at DIA. Its central permissions-based software platform grants access to published clinical outcomes in any therapeutic area and allows comparison within seconds.

PDR Network introduced the RxEvent, an online network that collects and distributes adverse drug events. Attendees were able to experience the new platform on the show floor.

3C Alliance, featuring Cromos Pharma, Clinical Trial Support, and Clinical Research Solutions, have formed an all-inclusive clinical trial alliance in Russia. The "one-stop-shop" addresses all clients' needs including regulatory approvals, clinical trial monitoring, and logistical support.

Crom Source is exhibiting for the first time at DIA since its formation. Crom acquired MSourse this spring; the newly-formed CRO organization offers international coverage and a full range of clinical research services and staffing solutions.

MMG introduced its M Package. The package can rapidly deploy multimedia outreach campaigns through the company's in-house capabilities and media partnerships. The package is best suited for studies that have 30 or more sites in the United States and Canada.

Aris Global has increased its agOnDemand software offerings with the release of agOnDemand Swift. The software is an alternative for companies that do no have the resource, manpower, or budget to install the ARISg system in-house but are committed to meeting their regulatory obligations.

Medidata and PHT offered a cross-aisle demo of live integration of the PHT product with Medidata's Rave.

BBK offered a 3-D booth. Attendees could put on 3-D glasses and see the back of the BBK booth become "live" with a moving city-scape and key words to subject recruitment activities.

Paragon Biomedical had soft pretzels! And the Mexican Institute for Clinical Research was offering as their giveaway, tequila.

MAJARO InfoSystems announced the release of ClinAccess Prime, a eCRF solution designed for Phase I and other trials too small for complex EDC systems.

Firecrest launched its new Mobile Visit-by-Visit guide application that allows site personnel to be equipped with a portable, interactive version of training and study procedures for clinical trials.

NextDocs was giving away an XBOX 360 every hour on the hour. To enter, participants had to attend a NextDocs session on SOP and training management, clinical portal and eTMF, and regulatory document management among others.

SAS and Aptiv Solutions announced that they will jointly provide the technology and resources to conduct adaptive clinical trials to improve speed and cost savings to life sciences companies bringing drugs and devices to market.

ClearTrial released the newest version of ClearTrial 4.2, which introduces the ClearTrial Web Services API.

eClnical Solutions offered free 10-minute massages as part of their dedication to relieving data management stress.

Healthcare Communications Group showcased its Ribbons for Research program. The program allows attendees to donate to an organization that fights to cure a disease that has affected them or a loved one. Participants then receive a ribbon, with different colors available based on what disease they donated too, whether it is diabetes, breats cancer, or AIDS.

Also featured were student poster presentations. Two such presentations included the role that lawyers play in driving up the bias within adverse event reporting; an evaluation of methods for improving recruitment and retention of ethnic minorities in clinical trials; and an greater role that pharmacists could play in the REMS world by integrating their current MTM or Medication Therapy Management, with the Medication Guide requirement of REMS.