From Patient Insight to Site‑Level Results in Obesity Trials

This webinar will demonstrate how to convert insights into a practical patient engagement plan (PEP) that reduces burden and increases retention. The session will then establish how to connect strategy to execution through the Obesity Site Network (OSN), a curated ecosystem of experienced, ready‑to‑activate sites across high‑volume countries with streamlined startup and recruitment support.

Register Free: https://www.appliedclinicaltrialsonline.com/act_w/obesity

Event overview:

Obesity trials continue to test sponsors at every stage of execution. Recruitment is becoming more complex as protocols target narrower patient populations with multiple comorbidities, while retention suffers when trial demands collide with the realities of daily life. At the same time, sites already under significant pressure are often left to manage engagement strategies that were never designed to work within real site workflows. While patient centricity is widely discussed, sponsors are now asking for scalable, repeatable approaches that deliver measurable results.

The reality is that trial success is won or lost at the site. Patients decide whether to enroll and stay based on what is feasible and meaningful to them, and sites are the first to feel friction when patient‑centric strategies fail to translate into execution. Despite growing investment in patient insights, many sponsors still struggle to turn those insights into practical action where it matters most.

In this webinar, IQVIA experts will show how patient‑informed strategies can be operationalized in obesity trials an area facing intense recruitment and retention pressure today. Grounded in representative patient and site insights, including behavioral science, we will demonstrate how understanding the lived experience of people with obesity can be translated into a practical Patient Engagement Plan that supports recruitment, engagement, and retention without adding burden to sites.

Critically, strategy alone is not enough. Execution happens at the site. That’s why this session connects patient engagement planning to delivery through a curated ecosystem combining centralized recruitment, a ready‑to‑activate obesity site network, and dietitian‑enabled lifestyle support that patients and sites prefer.

Attendees will see how aligning patient insights with site realities can accelerate startup, streamline recruitment, improve retention, and create a more sustainable operating model. Anchored by IQVIA proof points and site performance outcomes, this session offers a repeatable, site‑tested framework that sponsors can apply to upcoming obesity protocols, rescue scenarios, and other therapeutic areas facing similar challenges.

Five key take-aways

• Learn how obesity patient insights are being applied at protocol design and are being translated into a practical Patient Engagement Plans that informs recruitment, engagement, and retention—without adding burden to sites or study teams.
  
• Understand how misaligned engagement strategies create downstream site challenges, and how integrating site perspectives early improves execution, consistency, and outcomes.
  
• Explore how a curated network of ready to activate obesity sites enables faster startup, more efficient recruitment, and better patient support—grounded in real site preferences.
  
• See how lifestyle support services from patient-enabled to patient preferred support models strengthen adherence and retention across increasingly complex obesity protocols.
  
• Take away a scalable, site tested framework that sponsors can apply to future obesity studies and adapt for other therapeutic areas facing similar recruitment and retention pressures.
  

Speakers:

Kerry Gorman
Head, NA Strategic Site Solutions, Patient and Site Centric Solutions
IQVIA

Kerry Gorman is Senior Director and Head of Strategic Site Solutions for the U.S. and Canada at IQVIA, where she leads initiatives to strengthen clinical research site partnerships and address site needs. With extensive experience across research networks, pharmaceutical companies, and medical education organizations, she brings a practical, industry‑wide perspective to advancing site engagement and collaboration.

Ana-Marija Gjurovic Culibrk
Senior Strategic Planning Director, Patient and Site Centric Solutions
IQVIA

Dr. Ana Marija Gjurovic, MD, MSc is an accomplished executive with over 25 years of leadership in the pharmaceutical industry across Europe, the Middle East, and Africa. Her expertise spans Clinical Research, Medical Affairs, and Patient Engagement, with a proven record in building high-performing teams and managing complex projects.

Currently, as Senior Strategy Director, Patient and Site Centric Solutions, RDS at IQVIA, Ana Marija drives patient experience strategy in clinical development. Previously, as Global Head of Patient Engagement at AstraZeneca, she led development of patient engagement COE and enterprise-wide initiatives integrating behavioral science and patient empowerment. She also has extensive experience in leading Medical Affairs teams on local and regional level.

Ana Marija is dedicated to advancing healthcare by driving patient-centric clinical research and practice change, incorporating patient perspectives from development to commercialization. She champions patient self-management and empowerment, fostering patient partnership and working toward a more compassionate healthcare experience and improved health outcomes.

Ana Marija is a frequent industry speaker, and active member of number of professional organizations including ISPEP, PEPS and MAPS.
Ana Marija holds a Medical Doctor degree from the University of Zagreb, Croatia, and a Master of Science in Pharmacotherapy from the University of Witwatersrand, Johannesburg, South Africa.

Cassidy Waggonner
Manager Patient Recruitment, Patient and Site Centric Solutions
IQVIA

Register Free: https://www.appliedclinicaltrialsonline.com/act_w/obesity