The Future of Patient Recruitment: How RWD Transforms Identifying Hard-to-Find Patients

Key Takeaways

• Shifts in recruitment strategy favor patient-first identification over site-first activation to improve reach and responsiveness.
• Real-world data enables detection of rare or geographically dispersed cohorts by analyzing routine-care signals beyond conventional site databases.
• Data-driven matching can reduce enrollment bottlenecks by prioritizing high-probability candidates and optimizing outreach and feasibility.
• Targeted, RWD-informed workflows support scalable recruitment execution and potentially shorten timelines for clinical programs.