Upcoming Conference, to be held April 8th, 2005, Provides Compelling New Thoughts on Pharmaceutical and Medical Device Marketing
Agency.com, Alliance Healthcare Information, BBDO, Hall & Partners Healthcare, and Targetbase are sponsoring an upcoming conference, Can Pharmaceutical and Medical Device Marketers Learn From the Automobile Industry? Yes...here's why.
Upcoming Conference, to be held April 8th, 2005, Provides Compelling New Thoughts on Pharmaceutical and Medical Device Marketing
Agency.com, Alliance Healthcare Information, BBDO, Hall & Partners Healthcare, and Targetbase are sponsoring an upcoming conference, Can Pharmaceutical and Medical Device Marketers Learn From the Automobile Industry? Yes...here's why. The conference will be held on Friday, April 8, 2005, at the Hyatt Regency Princeton, Princeton, New Jersey.
The conference will introduce many new and incisive thoughts regarding how Pharmaceutical and Medical Device companies can learn from other industries' best practices as they relate to DTC, more targeted communications, and compliance. Topics covered will include:
- The purchase process, as identified and defined by the automobile industry through extensive research, and an explanation of its resemblance to the pharmaceutical and medical device purchase process.
- Building awareness and interest via pharmaceutical DTC advertising and how DTC's role parallels that of automotive national advertising.
- How the healthcare industry can leverage proven direct and database marketing strategies that are being successfully deployed in the automobile industry today.
- What common threads exist when building brands in the pharmaceutical and automotive spheres.
Upcoming/Add one
- The comparable roles of cyberspace in the two equations.
- How considered purchase service programs are similar to pharmaceutical compliance/adherence programs.
An expert lineup of speakers will feature Lewis G. Pringle, PhD, former EVP and Research Director of BBDO Worldwide and holder of the Chair of Marketing at Miami of Ohio University, currently Chairman of the Department of Managerial Economics and Professor of Marketing at Yorktown University; Thomas Abrams, R.Ph., MBA, Director, Branch Chief Marketing & Surveillance Branch 1 with DDMAC of the FDA; as well as other industry experts in the pharmaceutical and automobile markets.
The conference is free, by INVITATION ONLY, and will include breakfast and lunch. If you are interested in this conference and would like to be added to the invitation mailing list, please e-mail Sarah Schaeffer, sschaeffer@alliancehealthinfo.com.
Including Women of Childbearing Age in Clinical Research
March 26th 2024In recognition of International Women's Month, we're featuring this recent talk between Associate Editor Miranda Schmalfuhs and Marie Teil, Global Head of UCB’s Women of Childbearing Age Program. They speak about the specific challenges women with chronic illnesses face when accessing appropriate treatment and participating in clinical trials, UCB's Women of Childbearing Age Program and it’s most successful strategies, and much more.
Improving Engagement While Maintaining Data Integrity & Validity
March 19th 2024In recognition of Women's Health Month, we're featuring this recent talk between Associate Editor Miranda Schmalfuhs and uMotif's Chief Product Officer, Julia Lakeland, discuss new technologies improving patient engagement and reducing the emotional and logistical burdens of participation, ethical considerations that should be addressed when implementing those technologies, while ensuring patient privacy, and much more.
