ProofPilot’s Lauren Briggs touches on why site tech adoption hinges on the first 90 days after rollout, and why tools succeed only when they remove work from a site’s plate rather than adding another login to juggle.
Lauren Briggs, chief customer officer, ProofPilot, explains that site staff aren’t resistant to technology itself, but rather to the accumulation of redundant tools that fragment their workflow.
She notes that sites often have to log into eight to ten systems for a single study, a burden that multiplies as they take on additional studies. What sites actually want are tools that improve training efficiency, data entry, and centralized materials, while sponsors want oversight; Briggs argues friction emerges specifically when those two needs aren’t addressed within the same workflow. The best tools, in her view, remove a task from a site’s plate rather than adding to it, freeing staff to focus on patient interaction.
Briggs then distinguishes usefulness from adoption, noting that a genuinely valuable platform doesn’t guarantee sites will actually use it, since many default back to familiar habits like Excel. She points to the first 90 days after rollout as the critical window where adoption succeeds or fails.
ProofPilot invests heavily in that period through availability for investigator meetings and site initiation visits, tailored training specific to each site’s workflow and needs, and consistently reinforcing the efficiencies and value the platform is delivering. She describes this as a deliberate process of helping sites build a new habit by continually demonstrating that the new tool is genuinely improving their day-to-day work, rather than simply deploying the technology and expecting adoption to follow on its own.
