Patient-centric trials done right. How data and technology can help transform a one-size fits all experience into an agile environment.



February 17, 2022 11am EST Learn how the most forward-thinking sponsors are using data and analytics to personalize study experiences, including identifying patients of interest, and streamlining outreach strategies to eliminate barriers to participation. Join IQVIA experts for an insightful webinar on “Patient-centric trials done right - Transforming a generic one-size-fits-all experience into an agile environment adapted with data and technology,” where you’ll hear how to leverage technology to identify the intended patients, refine engagement, and optimize trial outcomes.

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Event overview:

Patients expect trials built around their needs as a factor of participation, while regulators want to see more diverse patient populations in trials and a greater depth of voices captured in the data collected. To transform a one-size-fits-all experience into an agile patient-centric trial environment, sponsors are making patient data analysis part of the trial planning process and working with a partner who understands how to leverage data and analytics to engage the intended patient.

Join this insightful webinar to learn how forward-thinking sponsors use data and analytics to personalize study experiences, including identifying patients of interest and streamlining outreach strategies to eliminate barriers to participation. Learn how IQVIA can provide insights to help deliver an individualized patient journey.

3 Key take-aways

  1. Identify the right partnerships to find the intended patients
  2. Develop intelligent connections for a seamless patient experience
  3. Leverage data and technology throughout the clinical trial and apply the analytics to optimize your outcomes


Susan Bacheller
Program director Health Research Ecosystem

Susan is a healthcare strategy and technology executive with over twenty years’ experience across life sciences, payer, and health information technology sectors. As a Global Program Director within Research and Development Solutions at IQVIA, Susan is responsible for a developing global portfolio of technology-enabled site solutions, leveraging patient data and the health IT infrastructure to optimize site-based trial recruitment. She leads a team addressing site engagement, technology alliances, and project management for technology deployments.

Ann Dokus
Technology Innovation - Global Patient and Site Solutions (GPSS)

Experienced Technology Innovator with a long history in the biopharmaceuticals industry with big pharma (Pfizer) and boutique technology firms. Strong information technology professional skilled in Business Planning, Operations Management, Clinical Research, IT Strategy, and Biotechnology. Passionate about patient centricity, user experience, Health IT and transforming clinical trials.

Katie Shaw
Senior Director, Patient Recruitment & Enablement

In her current role at IQVIA, Katie is accountable for the data-driven strategy development and operational pull-through for the Patient Recruitment & Enablement solutions. Katie leverages her 15 years of experience in the clinical research industry, specializing in patient recruitment and retention innovation in the areas of data science, technology, and patient engagement, and operational integration of IQVIA strategies, products, and services across the global multi-disciplinary

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