Patient Centricity by Design – Improving patient engagement and retention while reducing burden with fit-for-purpose technology



Wednesday, July 14, 2021 at 11am EDT Looking for tested strategies to design and deliver truly patient-centric clinical trials? Join IQVIA experts for an insightful webinar on “Patient Centricity by Design: Improving patient engagement and retention while reducing burden with fit-for-purpose technology,” where you’ll hear how to enhance recruitment, strengthen patient and site relationships and deliver faster access through intelligent connections and decentralized trials approaches.

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Event Overview:

Patients are savvier and more engaged than ever before in their healthcare. As the industry strives to deliver more site-centric, patient focused clinical trials, a designed thinking approach can help sponsors more purposefully select and deploy innovative solutions that enhance patients’ experience and deliver faster, higher quality clinical trials.

Join this webinar to learn ways to put patient-centricity to practice – from pre-trial surveys to connected devices and decentralized clinical trial models – and why trials designed around the patient expands clinical trial access, reduces burden, and improve usability. Learn how IQVIA is making intelligent connections across healthcare data, patient recruitment and enablement, decentralized trials and connected devices to deliver on our industry’s patient centricity promise.

3 Key take-aways:

As you look to overcome complexity, accelerate timelines and maximize efficiencies in your clinical trials, join this timely webinar to learn how to:

  • Deliver on the demand for faster, patient-focused trials by giving patients more control over their trial experience
  • Accelerate seamless data collection while reducing patient burden of trial participation by purposefully deploying connected devices
  • Design decentralized trials based on patients’ daily lives, preferences and needs in mind


Mark Mentzer, Director, Large Pharma, IQVIA Connected Devices

Kelly Sanford, MSHS, PMP, CCRA
Global Head of Site Operations
IQVIA Decentralized Trials Solutions

Katie Shaw
Senior Director, Patient Recruitment & Enablement



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