Direct-to-Patient Trials: Address Your Audience
July 26th 2018CBI Conference Producer, Trevor Sosvielle, recently sat down with Matthew Amsden, CEO of ProofPilot to discuss his early work in HIV prevention trials. Amsden shares how these experiences helped shape ProofPilot and its patient-centric clinical trial approach.
Take two and Tweet me in the Morning: How Social Media is Reshaping Health Care
July 11th 2018Given the rapid changes in the communication landscape brought about by participative Internet use and social media, it is important to develop a better understanding of these technologies and their impact on health communication.